We're a small team who got tired of watching shop owners struggle with Excel, accounting apps, and hand-written ledgers. So we built the thing we wished existed.
There are 63 million small businesses in India. Most of them don't use accounting software. Not because they don't want to — but because existing tools are either too complicated, too expensive, or in English-first interfaces that don't fit how Indian shops actually work.
Meanwhile, every single one of these business owners already uses WhatsApp. Every day. Dozens of times.
So we asked: what if the tool lived where they already are? What if they could just type /sale 500 on WhatsApp and that was enough?
That's BizTrackr. Two-minute setup. Zero training. ₹199 a month. No app. Just WhatsApp.
UPI, Indian number formatting, GST-ready exports, Hindi keywords (aaj, kal). Built knowing how Indian shops actually work, not retrofitted from a US product.
A shop owner with 2 hours on their feet doesn't want "AI-powered insights" or "gamified dashboards". They want: log fast, read totals, export for CA. That's it.
Export anytime. Delete anytime. Never sold to advertisers. We don't read your personal chats — only messages starting with BizTrackr commands.
₹199/mo — less than a chai a day. Free tier forever for trying. No "starts at" marketing trick. The price you see is the price you pay.
No annual contracts. No early-termination fees. Don't like us next month? Don't pay. Your data stays; you revert to Free tier.
Small team means bugs get fixed in hours, not sprints. Email us at 2 AM — you'll probably get a reply by morning.
Watched a family-run kirana store try to reconcile their month on a paper notebook. Realized the real problem wasn't spreadsheets — it was the switch cost of opening any app.
Scrappy WhatsApp bot + Postgres + a single dashboard page. Shown to 3 business owners, they asked "when can I actually use this?" That was the signal.
Full stack live: WhatsApp bot, web dashboard, admin, payments, reports, OCR. Priced at ₹199/mo. You're reading this page because of that launch.
Send a voice note saying "sale five hundred milk to ramesh" and we'll transcribe + log. Hindi, Tamil, and regional languages planned.
Boring, battle-tested, open-source infrastructure.
If you're an Indian small business — try BizTrackr free today. If you have feedback, feature requests, or just want to say hi — we reply to every email.